Widely reported last week—by the Guardian, the World Advertising Research Council Warc and new media age magazine, among others—were the results of a study commissioned by Google from the Boston Consulting Group BCG. The headline figure brought a broad smile to faces more often creased with worry in recent months. According to BCG, the internet was worth £100 billion $139 billion to the UK in 2009. That was 7.2% of the country’s gross domestic product—not far behind the 9% contributed by the financial industry.
via UK Shoppers Are Global Leaders in Online Spending per Person – eMarketer.