Your social media mix (e.g., LinkedIn, Twitter, Face Book, and other social networks) is your (your company’s) reputation management. Protect and build your brand with a plan. In a recent survey (The 2010 Business Website and Interactive Marketing Usage Survey was conducted by Strategic Vision, LLC) only 23% of businesses use a public relations agency and 52% do not plan to increase their PR budget for 2010. Playing it loose with an online generation is not an effective PR/Social Media plan.

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