Twitter marketing is the latest concept that has emerged in the field of marketing. Using Twitter has become the latest fad amongst youngsters. Its increasing popularity is the main reason behind media marketers getting attracted towards the discipline of Twitter marketing.
Twitter marketing through microblogging has made this social networking site a great medium to face modern day marketing challenges. Through microblogging, the media marketer can endorse his product or services in merely 140 characters.
Twitter Marketing helps in building up a brand amongst a larger base audience. According to statistics, Twitter is used all over the world as one of the most popular social networking sites. Any bit of marketing meticulously done on Twitter can appeal to the entire world in one tweet. In other words, the promotion of products or services can reach millions of Twitter users by Tweeting. This helps to build your brand on a much higher scale as compared to any of the traditional mediums of marketing.
Therefore, Twitter marketing is a boon for any small business, through which it can reach unmatchable heights in terms of material success and fame.