Miami Herald Small Business Makeover: Roy’s Delivery Service

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Emineo Media Miami Herald SCORE Miami DadeHada Grullon is a bulldog — a tenacious, talented, self-made woman who turned an idea into a thriving business called Roy’s Delivery Service. Her company, which has been around for 20 years, delivers just about anything, but its core business is handling deliveries for the medical industry. Every day, Roy’s delivers human organs, blood, tissue, radiology film, sensitive documents and other specimens to doctors and medical facilities throughout South Florida.

Grullon’s clients include Jackson Memorial Hospital and University of Miami Hospital. “For our medical clients like hospitals and medical centers, we must deliver within a certain time frame,” Grullon said. “Most often, it’s 90 minutes depending on the distance and under an hour in most cases. But if we are on a hospital campus delivering from one building to another, it could be as little as eight minutes to get a blood sample to a doctor.”

Organs being delivered by Roy’s are transported in coolers to ensure safe delivery for the patient depending on it for survival.

“We have been very fortunate because we have done a very good job for our clients,” said Grullon, who recently opened a second office at the University of Miami Science and Technology Park near Northwest 19th Street and Seventh Avenue in Miami to be closer to her medical clients. “I’ve had medical clients who have asked for organs to be delivered to hospitals at 3 o’clock in the morning. That is the small part we play in saving lives every day.”

The makeover

The business: Roy’s Delivery Service, at 13190 SW 134th St., Ste. C-203 in Kendall (, specializes in delivering organs, blood and other specimens for medical clients. Founded in 1994, the business is owned by Hada Grullon.

The challenge: Getting a handle on how to expand the business in the medical industry.

The experts: SCORE Miami-Dade counselors Orlando Espinosa, co-founder of Emineo Media, has more than 25 years of experience in branding and social media; Carlos Blanco is an entrepreneur and consultant who specializes in growing companies; and Oscar Rospigliosi is the former CEO of medical device company and has over 20 years’ experience in business.

The makeover: In less than a month, the SCORE team developed an expansion plan for Grullon. They showed her how to handle operations by relinquishing control to a dedicated operations manager, develop a website and build buzz. They also helped Grullon with a plan to grow the business.

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Miami Herald Small Business Makeover: Roy’s Delivery Service – Business Monday –

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