Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign. By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.
Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign.
https://www.youtube.com/watch?v=A_QA0uC2U0Y&feature=player_embedded
