Walt Disney Parks and Resorts is using user-generated content at the centerpiece of its new “Let the Memories Begin” campaign. By re-purposing user-submitted photos and videos from entertainment and resort venues, Disney is hoping to craft a campaign that helps recapture the good memories individuals have of going to Disney World or Disneyland.

Disney Makes Social Media the Centerpiece of Theme Park Ad Campaign.

  1. This is a powerful video. I’m looking forward to Disney incorporating Social Media into this new campaign!

  2. Disney has a way of jumping on the bandwagon of what is currently popular. Maybe this is the push companies need to embrace social media?