As we enter 2021, it’s clear that the face of content marketing is shifting more rapidly than ever. Lockdowns are drastically altering consumer habits all over the globe, and businesses of all sizes are being forced to adapt.
The digital space is now a tightly contested marketing hotspot. Therefore, it’s absolutely crucial to understand current industry trends and to be able to identify the areas where you can potentially capitalize and improve.
To equip you with the most recent data, Semrush surveyed over 1,500 marketers from different countries and analyzed over 17,000 content marketing positions on the largest active job posting sites.
They also compared the report’s findings against the 2019 edition of the survey, in order to try and highlight longer-term trends and insights – with some interesting results.
View the full article here: Semrush