Do you have a Facebook page or Twitter feed, but you don’t know why you have them, what to do with them, or how to measure their results? Even if you may not know why you have them, incorporating these social media into a business public relations and marketing plans is a great strategy to stay ahead of the competition! Doing research on the importance of social media will allow you to understand the role they are playing to connect consumers to your business!
Your social media mix (e.g., LinkedIn, Twitter, Face Book, and other social networks) is your (your company’s) reputation management. Protect and build your brand with a plan. In a recent survey (The 2010 Business Website and Interactive Marketing Usage Survey was conducted by Strategic Vision, LLC) only 23% of businesses use a public relations agency and 52% do not plan to increase their PR budget for 2010. Playing it loose with an online generation is not an effective PR/Social Media plan.