Resources Are Now a Big Issue for Social Media Marketers!

Lack of sufficient time and resources worse than lack of strategy or objectives

Social media was once seen by some marketers as a quick and easy way to reach consumers at their newest channel of choice. Advertising on the sites was relatively cheap, and marketing on the sites by creating a brand page or profile was free—it only cost internal time and resources.

But those resources can prove to be substantial, as many marketing professionals seem to have learned, based on a November 2010 survey by social media marketing solutions firm R2integrated. Asked what the biggest barrier to social media marketing was, more than two in five selected time and resources. Just half as many said questions about return on investment were as problematic.

Resources Are Now a Big Issue for Social Media Marketers

Emineo Media


Online Ad Spend Surpasses Newspapers!

A milestone for advertising on the internet 2010 will mark the first time marketers put more money into online advertising than newspapers, eMarketer estimates.

Total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6%. Spending on print newspapers alone will fall more steeply to $22.8 billion. Meanwhile, a rise of 13.9% will push US online ad spending up to $25.8 billion by year’s end.

The spending gap will widen significantly next year, as total newspaper spending falls again to $24.6 billion (including $21.4 billion for print) and online climbs to $28.5 billion.

Online Ad Spend Surpasses Newspapers

Emineo Media


Social Network Ad Spending to Double in U.K. by 2012!

The rise of social networking, and the involvement of advertisers in these channels, was one of 2010’s mega-stories—not least in the UK. Though spending in social networks is still a fraction of total online ad spending, many UK brands have leapt at the chance to engage with consumers in an environment where they spend increasing amounts of time and are highly motivated to share their thoughts. eMarketer estimates social network ad spending in the UK will rise from £130 million ($203 million) this year to £275 million ($430 million) by 2012, an increase of more than 110% in two years. This will boost social network ad spending from 3% of all online ad spending to 6% over the same time period.

via UK Social Network Ad Spending to Double by 2012 – eMarketer.